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Email: ian@imcandt.co.uk

Cultural Awareness



Within organisations today it is imperative that there is a clear understanding of Cultural Diversity. The UK has an ever-increasing diverse range of cultures within its society and for organisations to be successful they need to understand and embrace this diversity. Failure to do so often leads to ineffective communications and the resulting misunderstandings that can impact an organisation.

With the digital age well and truly part of everyday life the world has shrunk in size with more and more organisations, even SME’s, doing business on an international scale. Here again the organisation needs to fully understand the cultures of the country they are seeking to do business in.
Based on my personal experience having lived and worked in the Middle East for some 28 years, Cultural Awareness specific to the Middle East is a key differentiator for IMC&T Ltd.”

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Living and Working in the Middle East can be many things:
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  • Exhilarating
  • Adventurous
  • Challenging
  • Rewarding

Career opportunities in the Middle East are vast, ranging from the construction industry to finance and banking to engineering. Expatriates have the opportunity to enjoy a wide range of leisure activities from golf (some world class courses), scuba diving (some of the best in the world), dune buggy trips (including camping overnight in the desert). IMC&T Ltd offers the following to assist individuals and organisations:
  • Individual / family consultation
  • Corporate consultation

We can also assist with business personnel visiting the UK.
The peoples of the Middle East are friendly, however it can be quite easy to cause offence, particularly in the business arena with the resulting loss of business opportunities etc. This is where a ‘first hand’ knowledge of what to do and perhaps more importantly what not to do is essential.

The level of acceptance with regards to alcohol, dress code and general behaviour varies across the region. One look at the holiday brochures for Dubai indicates the openness of dress code on the beaches and the apparent freedom for the visitor or expatriate living there. However, care needs to be taken not to offend.